Weekend Max Mara

Let yourself be swept away by Italian aesthetics combined with extraordinary functionality and comfort. Create your own casual image with the brand Weekend Max Mara, which has been dressing women worldwide for over 40 years. Discover its latest collections in our online store - Luxury Products.

Weekend Max Mara is branded casual clothing and accessories

Weekend Max Mara offers branded clothing and accessories straight from Italy, inspiring lovers of all things casual. The collections offered are classic premium chic combined with comfort and practicality, perfectly complementing all less formal occasions. These are iconic styles that you can wear wherever you go, as Weekend Max Mara is not just fashion, but also a lifestyle.

The brand's clothing does not restrict movement, as it is tailored to your lifestyle. Subdued colours with subtle, colourful accents and unique patterns add spice to the entire look, while simple cuts maintain timelessness. In the Weekend Max Mara collections, you won't find excess, opulence, or an abundance of embellishments, but you will be captivated by their natural fabrics and versatility.

Company history

Max Mara is a luxury brand known for its classic elegance. It was founded in 1951 in Italy. Its founder was Achille Maramotti, who created women's clothing collections that combined the tradition of tailoring craftsmanship with innovative technologies. The brand was elevated to the heights of fashion by perfectly tailored, iconic coats and suits. It's no wonder that in a relatively short time, it became an icon of Italian style.

Weekend MaxMara is a sub-brand, meaning a separate brand within the Max Mara Group. It was established in 1983 as a more casual, weekend version of Max Mara. Over time, Weekend MaxMara has developed to the point where it operates almost like an independent brand - it has its own collections, stores, and marketing campaigns.

Online store

You can find fresh and exciting new arrivals at the flagship online store Weekend Max Mara. It offers intuitive navigation, large, expressive product photos presented on models, and international shipping. Importantly, the store allows you to track your shipment in real-time. 

However, if you prefer to purchase original clothing and accessories from the Italian brand in Poland, we invite you to our online luxury product store - Luxury Products. Here you will find both clothing and footwear, as well as a full range of stylish accessories. 

Who are the Weekend MaxMara collections aimed at?

Weekend Max Mara decided to offer women a casual look for every occasion. Thanks to high-quality clothing collections, she can look great both during a business meeting, picking up her child from kindergarten, and at a romantic dinner with her partner. The brand targets active women who are aware of their own "self", those who don't have time to change outfits several times a day. They want to look elegant and appropriate all day long, regardless of what they are doing at any given moment.

The brand's clients are women of various ages and professional positions. What unites them is the search for a balance between comfort, convenience, and an aesthetically pleasing outfit. They do not wish to invest in seasonal collections that will become unfashionable after a few months. Therefore, they need a timeless and durable wardrobe that highlights their strength, personality, and consistency in action. They value luxury manifested in authenticity, high-quality fabrics, perfect cuts, stylish designs, and perfection.

What distinguishes the Italian brand in the fashion world?

Weekend Max Mara for women is a unique blend of Italian elegance with everyday functionality, spiced with a large dose of luxury. It is subtle confidence encapsulated in soft wool sweaters, classic skirts, or well-tailored trench coats, and a targeted response to the needs of modern women, which stands out:

• High-quality fabrics - cotton, linen, cashmere, wool, and silk appear here not as a luxury addition but as a standard. Each material is carefully selected, and its structure and texture play a key role in building the character of the styling.
• Timeless designs - the clothes of the Italian brand Weekend Max Mara are an example of style that combines timeless designs with current trends. The chief designer incorporates fresh details, pastel colours, and geometric patterns into the collections. However, this is always done in a way that allows the garment to be worn for many seasons. Additionally, the principles of capsule clothing are applied, allowing for versatile outfit combinations.  
• Celebration of the diversity of the female silhouette - the brand offers wardrobe elements in various sizes, colours, and designs, ensuring that every woman finds something for herself in each collection. They are also tailored to lifestyle and mood, which further drives demand for them.
• Durability - Weekend Max Mara collections belong to the premium clothing category, meaning they are not fleeting products that stretch, pill, or lose colour after a few washes. They serve the consumer for many years, maintaining their form and aesthetic appearance. 
• Authenticity - the brand's clothes are genuine and suitable for any occasion. They can be worn to the office, for a walk, shopping, a parent-teacher meeting, a vernissage, and coffee with a friend - one outfit for the whole day.
• Luxury - Weekend Max Mara is a line that offers exclusive simplicity and harmony in all projects. Women are its greatest inspiration. Whether you choose a trench coat, trousers, or a Weekend Max Mara handbag, you will feel the difference between a branded wardrobe element and one previously purchased from a lesser-known competitor.

Sport and elegance in various Max Mara lines

Each of the unique lines of the Italian brand Max Mara is a separate story, which together with others creates an extraordinary fashion narrative, supporting women in finding their style. Among the most popular (but not the only) sub-brands of this group are:

• S' Max Mara - women appreciate it for both its high wearing comfort and its light and mobile style. These clothes are chosen by ladies who enjoy leading an active lifestyle but prefer elegant clothing over sportswear. 
• Max Mara Studio - this is a typically urban line - elegant, stylish, and modern. It is distinguished by subtle details that highlight outfits for both more and less formal occasions. It's a typical collection without pretension - exclusive with a touch of nonchalance.
• Max Mara Elegante - this is an exceptionally chic collection including evening gowns and cocktail suits. It's luxury full of glamour, making you stand out at every important event.
• Max Mara Accessories - focuses on premium accessories such as belts, handbags, hats, unique jewellery, and sunglasses. With these, you know your clothing collection lacks nothing, and every outfit looks like a million dollars.
• Sportmax - stands out with bold designs, intense colours, daring embellishments, and bold fabrics. The sporty spirit here goes hand in hand with refined elegance. 

Weekend Max Mara was created with women who favour urban casual in mind. It's a style that doesn't need an occasion, as it creates one for itself. 

Weekend Max Mara Offer

Weekend Max Mara offers casual clothing that highlights Italian ease and elegance. From the brand's inception to today, coats have been particularly appreciated by women of class - classic, soft, with a beautiful cut. They perfectly complement both elegant trousers and heels, as well as jeans and sneakers. 

An absolute hit among the collection are also dresses. Their perfect length, feminine cuts, original patterns, and enveloping colours catch the eye. They pair wonderfully with ballet flats, court shoes, sandals, and espadrilles. They can be worn solo or with soft cardigans from Weekend Max Mara. These are most often made from cashmere, wool, and natural cotton, offering not only ideal thermal comfort but also an elegant look with their unique weave. Among the trousers, cigarette pants, chinos, and jeans reign supreme - designed with everyday challenges in mind. The outfit is, of course, completed by high-quality premium accessories, such as hats, caps, silk scarves, and handbags.

Collections Available at Luxury Products Online Store

Clothing and accessories from Weekend Max Mara are available in our online store Luxury Products. We present a rich offer from the brand, where every item comes directly from the manufacturer. Here you will find both the latest collections and earlier ones, as well as limited edition clothing models. We guarantee fast delivery and returns.

Do you want to stay updated with information about this Italian brand, or perhaps you have another favourite in the premium category? Sign up for the Luxury Products newsletter and stay informed about new arrivals, promotions, special editions, capsule collections, and free deliveries. Visit our online site.