Dsquared2

Dsquared2 is a young brand that has recently gained immense popularity in the market. It is another option for luxury and sustainable fashion enthusiasts. The brand offers both prêt-à-porter collections, meaning mass-produced clothing, and spectacular custom-made creations for music stars such as Madonna, Rihanna, and Lenny Kravitz.

The distinctive feature of the brand's clothing is the combination of elegance with sport, presenting a glamorous style in a chic Italian version. The intertwining of seemingly contrasting forms, merging masculine style with feminine, and giving fashion a new dimension, has recently elevated the brand of the two Canadian brothers to the status of an international icon.

How the Dsquared2 brand was created

The brand was created by twin brothers Dean and Dan Caten. Both were born in 1964 in Toronto and at the age of 19 moved to New York, where they studied for one semester at the renowned Parsons The New School for Design. It was in the capital of modern fashion that they took their first steps as designers.

After this period, they returned to Canada, where in 1986, as DEanDAN, they presented their first women's collection. This was the first step towards the now-existing Dsquared2, although their first project did not receive much acclaim.

The brothers decided to continue their education. Initially, they were employed at Ports International (now Ports 1961, a luxury fashion house by Japanese-Canadian designer Luke Tanabe), and from 1991, they worked in Milan, where they designed for Gianni Versace and Diesel, who soon promoted their own brand.

Dsquared2 was established shortly after, in 1995, the same year they debuted with their own men's collection. Their shows immediately attracted the attention of journalists and fashion critics. The brand's first show was a true masterpiece at the intersection of fashion, music, and theatre. The news quickly spread worldwide that a new, promising player had entered the fashion arena.

The twins quickly succeeded in the world of women's fashion as well, although their first women's collection was only released in 2003. Their first flagship store was opened in Milan, and subsequent fashion establishments by the Caten brothers were opened in cities such as Athens, Istanbul, Paris, Singapore, New York, Los Angeles, Madrid, and many others.

Elegance and chic: how Dean and Dan conquered the global market

As interest grew, the brand's clothing designs became more elegant and sophisticated, while retaining the sensual and provocative character of the first collections. The brothers skilfully transformed well-known clothing models, giving them distinctiveness and freshness, as was the case with baseball caps, which, with their cut and details, could be compared to the most exquisite hats.

The range became increasingly diverse, and customers worldwide were won over by the extraordinary attention to detail, characteristic of high-end Italian brands. The latest Dsquared2 collections have also appealed to a slightly older audience, thanks to the natural maturity of the style.

The brand's clothing simultaneously shocked and found favour among supporters of classic fashion. The aforementioned skilful blending of casual style with runway high fashion quickly paid off for the Caten brothers, and their work stood on par with other exclusive fashion houses with much longer traditions.

Collaboration with stars

The designers knew how important it was to gain the right ambassadors for further promoting the company. They quickly managed to win over some of the biggest names in the world. In some music videos, The Black Eyed Peas wore Dsquared2 clothing, during one of her tours Britney Spears, and male creations were also appreciated by music stars such as Justin Timberlake, Kendrick Lamar, and Ricky Martin.

One of the collections presented by the brand that gained considerable popularity was "Back to Black", created in collaboration with football star and AC Milan team member Zlatan Ibrahimović. Last autumn, their second joint clothing line was released, featuring sportswear, as well as day and evening wear and accessories. Interestingly, the name of the collection is also not accidental as all its elements are in black.

Overview of Dsquared2 Clothing - What Do They Offer?

The brand ensures diversity and unpredictability in its collections, which is why spring collections often combine floral delicacy with a strong grunge style, highlighting rebelliousness and nonconformity. Nevertheless, in the shop assortment, we find a wide range of everyday clothing and accessories for both women and men.

Men's Collection

Shirts, trousers, jeans, or T-shirts, are excellent examples of contemporary casual fashion offered by the brand. Additionally, there are interesting options for sweatshirts and the recently very popular men's jackets. Dsquared2 skilfully plays with textures and materials, which is very evident in the jacket models. A perfect example is the Franken Dean Jean Jacket, which consists of patches from other denim wardrobe elements in various colours.

Some products are made from recycled materials, often marked with a distinctive leaf. It's important that a brand of such great status simultaneously cares for its customers and the environment.

In the extensive range, there are also shoes, mainly sports models with simple designs but interesting aesthetics. As for accessories, Dsquared2 offers men colourful caps, backpacks, travel bags, and sunglasses.

Women's Collection

The assortment in the women's section differs slightly, but the choice turns out to be even greater. Ladies can enjoy the classic part of the collection, including T-shirts, shirts, sweatshirts, and trousers, and opt for more intriguing options. For fans of more avant-garde fashion, the brand has prepared variations around denim, this time with jackets and trousers featuring very unusual cuts, adorned with details or distressing.

Regarding footwear, you will also find a few models both sporty and elegant - mainly high-heeled shoes. However, what attracts the attention of many women is the vast selection of accessories. Handbags in pastel colours but with interesting shapes and adorned with the brand's unique logo are popular. Impressive are also the belts, exquisitely crafted jewellery, and, as in the men's collection, stylish sunglasses.

Dsquared2 Icon

When the brand reached new heights, the designers decided to create a clothing line that would emphasise the status of an icon of contemporary style. Thus, the Dsquared2 Icon collection was born, characterised by the placement of the brand's large logo on all its elements. The clothes are created in a convention of elegant freedom, with the collection's signature piece being a black T-shirt with a large white Icon print on the front.

A Line for Children?

Indeed, the brand has also launched its own collection for the youngest fashion enthusiasts. And once again, these clothes are very well thought out. Elegant suits for boys, dresses with logos for girls, as well as cargo trousers and jackets for everyday wear in a slightly rock style, all made in a slightly playful manner. The real icing on the cake is the colourful swimwear and a special collection for babies, which interestingly enough, enjoys really good sales.

Go all out - Dsquared2 clothing for pets

If the baby collection shocked you, it's nothing compared to this information. Recently, a line tailored for our beloved pets has also appeared on the brand's website. The brand has collaborated with an Italian brand specialising in creating clothes for dogs, resulting in the Poldo Dog Couture x Dsquared2 collection - a stylish line of clothing for pets.

The capsule collection for dogs includes red and black checkered vests with wool collars or knitted jumpers adorned with a maple leaf motif, as well as high-quality leather leads. There are also dog accessories, such as eye-catching bandanas.